| Description: |
Steve Jobs famously said, “You've got to start with the customer experience and work back toward the technology, not the other way around.”
Understanding your customers’ experiences requires that you become experts in the progress they are trying to make in their businesses and personal lives and the problems they encounter. The Problems Worth Solving Competition asks participants to explore this critical part of the entrepreneur’s journey.
This competition does not require a solution to the problem, only an important problem that could be the seed of a startup or investment made by an established enterprise. |