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Event Details

Event: Marketing Your Startup: Communication and Strategy Development
Starts: Tuesday 3/19/2019 10:00 AM
Ends: Tuesday 3/19/2019 12:00 PM
Location: Rudder 501
Presenters: Joan Fithian Quintana
Hosted By: School of Innovaton
Contact Information: e.deuermeyer@tamu.edu
Description: In a start-up setting where resources are scarce and value propositions are often shifting, marketing can advance, refine and even reveal new business opportunities. Well managed, marketing becomes a strategic tool to shape your value proposition, hone your pitch, and build a sales pipeline. Based on more than 25 years working in technology commercialization, marketing communications, and strategy consulting, Joan Quintana will offer insights into marketing in general and how, when strategically applied, marketing communications can help you form promotional strategy appropriate to the stage of your start-up. Walk away with: - insights into the scope of marketing and what every marketing professional should bring to your conversations - a simple language for thinking through, refining and communicating your value proposition - tips for using strategic marketing to test product concepts and gain insights into market opportunities




Registration

Open to: Faculty Staff Grad Students TAMU Guest
Registration Starts: Thursday 2/28/2019 1:00 AM
Registration Ends: Monday 3/18/2019 11:55 PM
Seats Available: 15 of 65
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